2015 Annual Report

2015 ANNUAL REPORT | SCIENCE NEWS

2015 ANNUAL REPORT | SCIENCE NEWS

Science News | NOVEMBER 14, 2015 BLOOD EXERTS INFLUENCE OVER BRAIN Blood may be more than just a nutrient delivery system. A growing number of neuroscientists are finding hints that the brain’s blood supply actually controls neu- rons—at least to some degree. Redefining blood’s role has implications beyond just updating textbooks, Science News report- ed. Deciphering the blood-brain relation- ship—and what happens when things go awry—may help researchers find the root cause of brain disorders such as Alzheimer’s disease.

New audiences for exceptional journalism For more than 90 years, Science News has told readers not only what is known about the natural world, but also how it’s known and why it matters.

and encourage scientific thinking in a new generation of readers. Accomplishments of particular note include special issues on time and general relativity, the first list of young scientists to watch, an increase in news stories identifying trends (especially in medical coverage) and expanded interactive approaches to online content. Readers and sources recognize the great work of Science News . National Institutes of Health researcher Ian Myles signed up for a subscription after he was quoted in a story about diet and the immune system. “This was an extremely well-written piece,” he wrote. Subscriber Zach Rosen remembers reading Science News back in the 1970s; the stories played a big part in his decision to go back to school at age 30 for a medical degree. “From AIDS doc to my work as a family physician, I’ve carried the excitement of science from Science News with me into just about every area I’ve come to.”

From the centennial of Albert Einstein’s general theory of relativity to the historic flyby of Pluto and concerns over CRISPR gene editing, Science News was there in 2015, bringing science and the ceaseless advancement of human knowledge to the fore and fulfilling the Society’s core mission to inform, edu- cate and inspire. On its daily website and biweekly magazine, Science News kept readers current on the major discoveries of the day, along with those that fascinate and surprise. Readers trust Science News to follow science’s ever-moving edge, a trust that the maga- zine has built over decades. In 2015, Science News continued its tradition of pro- ducing high-caliber journalism, to build scientific literacy

“I love your magazine. I have never read any other magazine cover to cover for more than a few issues. The stories and writing intrigue me, interest me and inspire me. I love it and it is almost always getting better and better.”

Daryl Dubas, a Science News reader for more than a decade

Expanding Horizons to China In the summer of 2015, the Society signed an agreement with Publishing House of Electronics Industry, a Chinese-based publisher, to produce a collection of Science News content over an 18-month period. Each book contains 100 to 150 stories from Science News magazine, translated and formatted for a Chinese audience. The first book, Humans & Society , was printed in December 2015 for sale in China beginning in January 2016.

18  SOCIETY FOR SCIENCE & THE PUBLIC

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